The world of social media moves at a lightening pace and it can be difficult to grasp every little change that takes place. Many of these changes are not formally announced, while others fly under the radar. Social media platforms are constantly updated with new features and it’s easy to miss out on a few handy ones unless you have your eyes riveted on them 24/7.
Check out these six helpful features of Twitter, Facebook, and LinkedIn that you probably don’t know exist!
Content Curation on Twitter
Staying relevant and on top of conversations while creating a consistent stream of tweets to engage followers is the biggest challenge people regularly face on Twitter. The speed at which Twitter rolls makes it even more difficult to curate the top content on this platform. You can solve this problems with a quick trick that allows you to find the most popular conversations across Twitter and share them.
Let’s say you’re searching for posts related to social media trends that garnered a lot of attention — and, of course, retweets — last week. Put the following into the search bar of Twitter:
#socialmediatrends since:2016-06-20 until:2016-06-26
This will help you pull out all the social trend related stories that were popular last week. Simply scanning the retweet area of these archived tweets can tell you which stories and conversations were popular.
Twitter Cards and Analytics
Twitter cards allow users to attach photos, videos, and media to their tweets, making them stand out. But what’s most interesting is that Twitter includes analytics specifically for these cards, giving insights into the number of impressions and link clicks the cards receive, how interaction with these tweets has changed over time, the top accounts that interacted with cards, etc. Here’s how you can get started with Twitter Cards.
Save a Post for Viewing Later
Facebook’s “Save for Later” feature allows you to save and bookmark those things — like posts, videos, links shared your friends, upcoming events etc. — you find interesting on Facebook and want to view later.
This feature particularly helps when you’re browsing Facebook on-the-go and would like to save things for later when you have the time to go through them in more detail.
Here’s how to save posts for later:
If it’s a page you want to save, click the Gear icon and then select ‘Save’. For an event, click the Ribbon icon and then select ‘Save’. To view saved posts or articles, you can go to www.facebook.com/saved or access your saved articles directly from your Newsfeed.
Customize Ad Experience
It’s important for marketers to understand why Facebook serves up certain advertisements on your timeline and what triggers it because this knowledge can help you customize ad experiences for your customers.
According to Facebook, your ad preferences depend on information you’ve shared with Facebook, Pages you like or engage with, ads you click on, apps and websites you use, and information from data providers and advertisers.
Viewing your personal ad preferences will give you an idea of what type of ads Facebook may serve to your prospects and customers.
Message people outside of your connections
Normally, you would have to purchase an InMail or need a premium account that comes with an allotted number of InMails. But, with this neat little trick you can send private messages to people you’re not connected to without spending a dollar or upgrading your account.
Join a group that the person you want to message is already a member of. To do this, visit their profile and scroll down to see their groups and select the groups you can join. Next, visit the group and go to the ‘Members List’. Type the person’s name in the search box and when his/her name comes up, click on the message button and voila!
Download your list of connections
If you’re using LinkedIn for lead generation purposes, you’d want to store all those heaps of contact data in your database. Good news is, you can do that without manually entering each and every contact! LinkedIn’s export contacts feature enables you to export your own LinkedIn connections — both contacts you made while using the service and ones you’ve manually imported into LinkedIn — as a downloadable CSV or VCF file.
How many of these ‘hidden’ social media features were you aware of? Do you know of other ‘hidden’ social media features? Share them with us!
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